Beyoncé’s Return to Music Videos
For the first time in years, Beyoncé has shared a new music video titled “Beywatch”. Released on U.S. Election Day, this short film showcases her dressed as the iconic Pamela Anderson, channeling a playful yet important message about voting.
Encouraging Civic Engagement
In this unique video, Beyoncé sings along to an upbeat edit of the Cowboy Carter track “Bodyguard”. The goal of this engaging piece is clear: to encourage viewers to exercise their right to vote. As she jives in her Halloween costume, she can be seen reminding her fans of the significance of participating in the electoral process, concluding with a cheerful “Happy Beylloween!”. This vibrant portrayal underlines her commitment to civic engagement, resonating with an audience that spans generations.
A Legacy of Activism
Beyoncé’s release of “Beywatch” follows her notable appearance at a Kamala Harris rally, where she, alongside Kelly Rowland, fervently advocated for reproductive freedom and the Democratic nominee. Traditional voting advocacy is consistent with her prior actions, including an instance where she allowed Harris to utilize her song “Freedom” during campaign events—an honor not granted to former President Donald J. Trump.
With “Beywatch”, Beyoncé reaffirms her influence in popular culture while using her platform to inspire positive action among her fans. This video not only marks a return to her visual storytelling but also serves as a vital reminder of the power of the vote in shaping the future.
