Netflix cuts marketing staff after reported its first subscriber loss in more than a decade

 

Netflix began a round of cost-cutting by eliminating an undisclosed number of marketing-related jobs.

The reductions come a week after Netflix reported its first subscriber loss in more than a decade. The Los Gatos, Calif.-based streaming service lost 200,000 subscribers in the first quarter and expects to lose even more in the current quarter, a disclosure that rattled investors and highlighted the mounting competitive pressure Netflix faces.

 

 

Some of the laid-off people said they worked on Tudum, a pop culture website that markets Netflix programs.

Netflix launched the Tudum website last December, named after the sound that plays when a Netflix program starts. It was meant to be a “backstage pass that lets you dig deeper into the Netflix films, series and stars you love!”

Some of the laid-off people said they had only been working for Netflix for less than a year.

“Netflix recruited me seven months ago only to lay me and a bunch of other talented people off today,” wrote Evette Dionne, a former Netflix editorial and publishing manager on Twitter.

Former Netflix Chief Marketing Officer Bozoma Saint John had been a big supporter of Tudum when it launched. Saint John left Netflix earlier this year after serving less than two years in her role.

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